14 September 2016 16:46


After National Geographic had disappeared from Ukrainian mediaspace, there were no other projects for the aficionados of intellectual media and unexpected geographical discoveries that could replace it.

For the past decades, Ukrainians have been actively emigrating or moving to big cities and gradually leaving their land without ever getting to know it. The stories of small settlements did not attract the attention of media, but stayed in family archives and vanished from memories over time.

Our country is usually in the focus of the world mass media because of its political and economic issues, war, or natural disasters. Nevertheless, a small number of foreign visitors describe Ukraine in a different way than our media do. To stranger’s eyes, Ukraine opens up as an unexpected, interesting, unpredictable, and colorful land. But how do Ukrainians see their own country? Coming back from abroad, why do they focus on greyness, negativity, impoliteness, and rudeness of big cities? Could negative media representation of Ukraine for Ukrainians be the reason?

Domestic tourism in Ukraine is underdeveloped, transport infrastructure is not flawless either. Many Ukrainians have never even crossed the borders of their region. And those of us who do travel a lot around Ukraine might have noticed how little we know about the neighbour regions and our own country as a whole.

To change this, we are starting Ukraїner, a new media project aimed to understand and determine who we are through thorough research.

Our expedition will last eighteen months and embrace all fourteen historical regions of Ukraine, from Slobozhanshchyna to Podillia, from Volyn to Tavria. We will be starting with the western part of Ukraine and introducing you to Zakarpattia during the whole summer. You can join the expedition by opening your unique region and introducing amazing people to us.

Ukraїner will share curious stories about the most distant corners, people, art, and food. Based on the expedition results, we are going to create modern guides to Ukraine in several languages. What do we need for that? First of all, your readers’ interest and trust.

Our team

Богдан Логвиненко

Bogdan Logvynenko, project founder
Has been involved in cultural and social initiatives for over a decade. Worked as a music manager, critic, TV host. Has visited over fifty countries and has lived in five of them for a considerable amount of time. Has written three books, one of which has become a bestseller in Ukraine.

– Ukraїner is more that just a media project.  It’s a part of my life. We have a lot of ambitious goals. The first one is to develop coverage in Ukraine and thus, to help develop domestic tourism. Our second goal is to discover unknown places and people and to tell as many insider stories as possible. And our third goal, the most important one, is to popularize Ukraine in the world and to get involved in the changes in public diplomacy. In the world most dangerous countries index, Ukraine is ranked eighth. This fact alone scares hundreds of thousands of potential foreign tourists away. We could change it, not through denial, but through the production of alternative information.

Дмитро Охріменко

Dmytro Okhrimenko, videographer
Camera operator by training, founded his own video studio OHRIM Production in 2011, last year joined the film crew of “Orel & Reshka. Around the world” and visited fifteen countries as its member.

– Ukraїner is an opportunity to feel what my country really looks like, what kinds of people live in it, to discover new places and, therefore, new reasons to be proud of Ukraine. I want people to see my country just as beautiful as I see other countries in my travels. After all, Ukraine has huge potential, amazing cultural variety, incredibly delicious cuisine, and the best people!

Тарас Ковальчук

Taras Kovalchuk, photographer
Co-founder of the Khata-Maisternia project. Has visited over twenty countries in the past five years. Professional photographer that receives offers from various corners of the world.

– Ukraїner is my chance to see the unknown corners of Ukraine, to embrace fully its natural and cultural diversity. At the same time, I’d like to reflect its everyday life in my photos as many Ukrainians have a talent for living and being happy with simple things. Taking photos of these simple mundane activities and emotions, I want to let people see how beautiful they really are, to introduce them to each other and to themselves.I’m ready to grab my camera as early as 4 a.m. to catch the best lighting. I’m ready to climb the highest hill to get the best angle. I’m ready for almost everything, for that matter.

Микола Носок

Mykola Nosok, director
Involved in directing and editing. Created his own project 28 Litres, a film devoted to alcohol abuse. As a student, he managed the Ukraine Welcomes U project visiting big cities of Ukraine and filming promotional videos about them. All this was based on huge enthusiasm and a desire for adventures.

– After I saw the info about Ukraïner, I recalled my unrealized wish to work at the idea of traveling around Ukraine. My plan of action was pretty simple. I wrote I wanted to become a part of the project, we met and that did it – I was in. So simple. And I value our project for this simplicity and understanding in communication. This is the atmosphere we try to find iin every region of Ukraine. We want to discover true ‘Ukrainers’ and tell their story.

Марічка Погорілко

Marichka Pohorilko, volunteer and translation coordinator
Historian, musician, mom. Lives in Lviv, which she considers her own ‘base’ and ‘a place of power’. Worked at the Сentre for urban history of East anf Central Europe and the Ukrainian Leadership Academy.

– I joined the project willing to volunteer a bit and to distract myself from work. But soon it turned into passion that keeps growing with every released material. I’ve been traveling since I was a kid. First, as a member of music groups, and then on my own. At some point, I realized that you don’t have to go far away, there is so much interesting and amazing stuff just around you! Now I am at a new travel stage – I discover Ukraine with my dear son.

Павло Пашко

Pavlo Pashko, videographer
Lives in Zaporizhia, works as a sound designer. Has dedicated his whole life to working with music and sound.

– The events of the past three years as well as my travels around Ukraine have made me realize that a lot of events in my country don’t get due attention. So I borrowed a camera from my friends and started filming amateur documentaries, mostly in the East of Ukraine. Those films tell about ordinary people doing great things for everyone. After I met the Ukraїner team, I realized I’m not alone. Ukraine really needs such stories as they inspire many people to change themselves and do something.

Наталка Панченко

Natalka Panchenko, producer
Social activist, head of the Euromaidan-Warszawa Foundation. Has visited over twenty countries. Natalka has joined the Ukraїner project during the expedition in Poltava region. She is responsible for organizing and regulating the work, developing the project, looking for strategic partners, and advancing the expeditions.

– Ukraїner gives me an opportunity to do the things I love – open my country to myself, my friends, and those who have never heard of Ukraine. It is also an opportunity to discover simple people, listen to them, and learn from them.

Сергій Коровайний

Sergey Korovayny, photographer
Visual journalist. The youngest project member, Serhiy studies at the Mohyla School of Journalism. Has traveled a lot around Europe and lived in the USA for a while. At first, he shot photographic reports and later got interested in documentary photography. As he comes from Donbas, Serhiy works on many projects connected with this region. Recently he has got involved in filming videos and creating virtual reality.

– I’ve joined Ukraїner by accident. In a train from Mariupol to Kyiv, I saw that the project was looking for a photographer for their Pryazovia expedition. At that same moment, I contacted these guys, and they answered. Ukraїner is a dream project. It is for things like this that I switched from economics to photojournalism. It’s an opportunity to travel and tell stories. What else do you need to be happy? Probably, a cool team, a nice atmosphere and an understanding that you’re doing something really important. Ukraїner has it all.

Траян Мустяце

Traian Mustiatse, social media manager
Works as a guide in Zakarpattia mountain tours and as a music teacher in Dubove village art school [Tiachiv district, Zakarpattia Oblast]. Follows a raw food diet. Has traveled to seven countries.

– Ukraїner is a part of me. It is an opportunity to explore all historic regions of Ukraine, discover unknown places and cultural heritage, and show it to the whole country. It’s an opportunity to contribute to developing touristic Ukraine.

Ольга Шор

Olha Shor, expedition coordinator
Holds a Master’s degree in Cultural Studies. Coordinator and Consultant for global media projects like Associated Press London, Die Zeit, and Aljazeera America. Line producer for the United Nations Television project in Ukraine. Filming administrator for the travel show “Veriu – ne veriu” in twenty-four countries.

– I am happy to have been invited to the project that encapsulates the best about Ukraine for Ukrainians and foreigners. When taking part in international projects in Ukraine, I’m proud of my country. I see how my foreign colleagues are impressed by that inconceivable and incorruptible sense of freedom, sincerity, profound worldview, intellectuality, and beauty of a whole people in a country that most of them new little about before the 2013 revolution. Ukraine is unique, it is being created by exceptional people from the periphery. That is what I want to keep telling about, I want our culture to reach the world

Ірина Швець

Iryna Shvets, fundraiser
Has ten years of professional experience in the social sector.

– I joined the Ukraїner team by accident: a friend asked for my help regarding a grant application. That’s how I stayed in the project. Then I realized that volunteering is a great way to get a break from monitoring political processes in our country and to add some #peremoha [#win] to my routine.

Марія Теребус

Maria Terebus, film editor
Geographer by training and filmmaker by calling. At the age of twelve, she started recording and editing short features with a film camera. She began exploring Ukraine as a kid due to yearly kayak trips and hiked a lot in the Crimea and the Carpathians. Using buses and hitchhiking, Maria has visited over twenty regions of Ukraine.

– In spring 2016, I took part in the ‘86’ Festival [International Cinema and Urban Planning Festival ‘86’] with a documentary about the Dombrovsky quarry in Kalush. It was then that I got the idea of an expedition around Ukraine. A month later, I came across the wonderful Ukraїner project and thought to myself, “It’s destiny!” Ukraїner provides Ukrainians with a key to unity and mutual understanding that we lack so much as well as a powerful stream of energy and inspiration for us to build a ‘dream country’ on our own land.

The material is prepared byTranslation:Svitlana Semerenko

14 September 2016 16:46